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Albert Einstein Explains the Difference Between Fools and Geniuses

November 8, 2018 by gomarketing

Plain writing (aka, plain language and plain English) is simply another term for clear and concise writing, something writing instructors have been trying to instill in their students for literally centuries. Plain Writing has a number of definitions. One good one is: “A communication is in plain writing if its wording, structure, and design are so clear that the intended readers can readily find what they need, understand it, and use it.” But Albert Einstein—a plain writing master long before the term was coined—made a keen observation that applies to writing and just about every other human endeavor: “Any fool can make things bigger and more complex, but it takes a touch of genius to go in the other direction.”

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