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It’s Okay to Use a Million-Dollar Word, Really

February 16, 2021 by gomarketing

We’ve all seen those lists with two columns: the first one consists of dozens of million-dollar “fancy” words like ascertain, circumvent, and endeavor. The second column is a list of ten-dollar “everyday” words—find out, avoid, and try—that are replacements for the fancy ones in the first column. The idea behind this writing tip is that if you use too many fancy words, you’ll sound like a pedant or stuffed shirt. But you need to view and apply these lists with a little common sense. When writing a document, if your Writer’s Intuition tells you that ascertain is the exact right word to use, then use it.

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