The following article—edited for space and written by Danny Heitman, a columnist for Louisiana’s The Advocate—offers excellent advice on writing clearly and concisely.

Keep It Short

In my first daily newspaper job some 25 years ago, I learned a few lessons about brevity that I’m still using today. Back then I contributed to a weekly feature called “Books in Brief.” Each review could be no longer than 200 words—less than a fourth the length of a usual article.

As a recent college graduate accustomed to discussing books in 12-page term papers, I chafed at writing in miniature. But I tried to think deliberately about my reviews as a form of quick conversation. If I were briefly summarizing my opinion over the phone, for example, how would I shape my argument to nab my listener by the collar before he hung up? What I was reminding myself, I suppose, is that writing is a kind of talk, a discourse that must eventually answer to the clock. In writing, brevity works not only as a function of space on a page, but the time that an audience is willing to spend with you. Even if the Internet has made infinite texts possible, the reader’s attention is not without end.

Every Word Must Count, or Cut It

To shorten my articles, I often worked through several versions, and with a merciless finger on the delete button I could surgically reduce my first draft by half. The exercise taught me that successful economy of expression often depends on vigorous revision. Refining a draft is a process of elimination that, like any contest advancing the survival of the fittest, tends to dramatize what’s left standing when the competition is complete. Like passengers in a lifeboat, all the words in a concise text must pull their own weight.

Brevity, whatever its virtues, must be balanced against a multitude of other needs in composition. The Elements of Style shows us how to strike the right balance: “Vigorous writing is concise. A sentence should contain no unnecessary words. This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subjects only in outline, but that every word tell.”

I tend to have longer word limits for my work today than those bite-size book reviews I wrote many years ago, but the basic imperative of brevity remains. Which is why, I suppose, the essay you’re reading now has been cut by about a third of its original length.

Fun Facts

• Almonds are members of the peach family.
• Maine is the only state with a one-syllable name.
• All of the clocks in the movie Pulp Fiction are stuck on 4:20.
• Winston Churchill was born in a ladies’ room during a dance.
• On a Canadian two-dollar bill, an American flag flies over the Parliament Building.
• According to the U.S. Census Bureau, how many U.S. residents claim Irish ancestry: 10 million, 19 million, 37 million, 51 million?

(Fun Facts Answer: Scroll to the bottom.)

Word of the Month

verbiage | \VER-bē-ij\ | noun

1: writing or speech that uses too many words or excessively technical language; 2: wordiness

“The senator asked Keith to delete the verbiage from his transportation bill and make it clear and concise.”

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