Use pronouns to sound personal and friendly, yet professional, in your business letters, emails, and memos. I like this explanation from plainlanguage.gov: “Pronouns help the audience picture themselves in the text and relate better to your documents. More than any other single technique, using ‘you’ pulls users into your document and makes it relevant to them. When you use ‘you’ to address users, they are more likely to understand what their responsibility is. Using ‘we’ to refer to your agency [or company] makes your agency [or company] more approachable. It also makes your sentences shorter and your document easier to read.” That’s it in a nutshell!