Writing is rewriting, and that means writing more words than you will end up using–and throwing away the rest. That’s a tough pill to swallow for those who don’t like to write in the first place or, out of concern for the environment, hate to throw anything away. But the undeniable fact is that good writers write more words than they need and toss the leftovers. A tough concept to get used to, but a big step to improving one’s writing.
Develop an Attitude
Some people make the act of writing more difficult by simply THINKING that writing is difficult—and that they’re poor writers. They psych themselves out before they even lift a pen or strike a key. The solution is to fight fire with fire: Psych yourself UP by developing the reverse attitude just before you begin the project. Say to yourself: “Who cares what anybody thinks about my writing. The main goal here is to get the proposal [or whichever project you are working on] finished and off my desk.” Next, write a brief outline of the points you must cover. Keep it simple. Once you’ve covered the points, stop writing. You’re done. Concentrate on completing the project, not how well it’s written. I say this because almost to a one, the people I meet are much better writers than they think they are. You’re your own worst critic!
Write an Audience Profile
Before starting a writing project, write a brief description of your audience. Do not simply write: sales force. Write: “sales force, highly trained, most with college degrees, 50% men/50% women, overachievers, overworked, and feel left out of the loop here at headquarters.” Such a profile will allow you to write your letter or report with their point of view firmly in mind.
To Be or Not To Be?
Tip: Don’t overuse the to be verb (am, is, are, was, were, be, being, been) or the have verb (have, has, had) in your sentences. When you edit your work, look for any forms of these verbs and replace them with stronger ones. Choose verbs that have specific meanings, so readers aren’t left with vague descriptions. For example, revise “The CEO has a positive effect on our company” to eliminate the weak has verb and revise the sentence so that it describes what the “positive effect” actually is: “The CEO brings strong leadership to our company.” Also, use the present and past tenses of verbs—it keeps your writing more immediate and “in the present”—instead of the present- and past-progressive tenses. For example, replace “She is thinking” with “She thinks” or “He is working” with “He works.”