What intrigued us about The Executive Writer seminar was its very practical, non-mechanical approach. Our team ranges from employees with no formal writing experience to professional writers. The traditional method of learning how to use nouns, verbs, and objects just wouldn’t work for us. What we did learn in our half-day, hands-on seminar was how to organize our thoughts, focus on what’s important, and recognize good writing. Everyone came away with increased confidence that they can write everything from emails to white papers more effectively. Even those with extensive experience are writing more succinctly. I only wish we had scheduled at least a full day for the seminar.