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The Power of Plain Writing

March 27, 2016 by gomarketing

One of the major tenets of plain writing is that simple, straightforward language is more powerful than flowery, verbose writing. This is common knowledge among writers, and has been for centuries:

“I never write metropolis for seven cents when I can write city and get paid the same.” Mark Twain

“Use the smallest word that does the job.” E.B. White

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