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Why Warren Buffett Is a Big Fan of Plain Writing

March 26, 2016 by gomarketing

“For more than forty years, I have studied the documents that public companies file. Too often, I’ve been unable to decipher just what is being said or, worse yet, had to conclude that nothing was being said…. There are several possible explanations as to why I and others sometimes stumble over an accounting note or indenture description…. Perhaps the most common problem, however, is that a well-intentioned and informed writer simply fails to get the message across to an intelligent, interested reader. In that case, stilted jargon and complex constructions are usually the villain.”

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