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Word of the Week

Word of the Week: Impervious

January 5, 2020 by gomarketing

Impervious means impenetrable; not capable of being affected or disturbed.

For example, “Keith said he was impervious to jet lag and that sleep was for losers.“

Filed Under: Word of the Week Tagged With: Word of the Week

Word of the Week: Deleterious

December 31, 2019 by gomarketing

Deleterious means causing harm or damage, often in a subtle or unexpected way.

For example, “Keith felt that the CFO’s new strategy would have a deleterious effect on next quarter’s sales.“

Filed Under: Word of the Week Tagged With: Word of the Week

Word of the Week: Hegemony

December 23, 2019 by gomarketing

Hegemony means leadership or dominance over another person, group, country, etc.

For example, “Keith felt that his sales team’s hegemony in the Northwest was being threatened by a competitor that just moved into Seattle.“

Filed Under: Word of the Week Tagged With: Word of the Week

Word of the Week: Germane

December 16, 2019 by gomarketing

Germane means fitting; relevant and appropriate.

For example, “The CEO politely reminded Keith to keep his comments germane to the topic being discussed in the meeting.“

Filed Under: Word of the Week Tagged With: Word of the Week

Word of the Week: Caustic

December 8, 2019 by gomarketing

Caustic means sarcastic in a scathing and bitter way.

For example, “The CFO’s caustic remarks cut Keith to the core.“

Filed Under: Word of the Week Tagged With: Word of the Week

Word of the Week: Redound

December 2, 2019 by gomarketing

Redound means to contribute greatly to a person’s credit or honor.

For example, “Keith would only join committees whose work would redound to his reputation for efficiency.“

Filed Under: Word of the Week Tagged With: Word of the Week

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